Honda Canada is launching an ambitious new brand campaign, "Keep Dreaming", that takes viewers on a cinematic journey of the company's environmental leadership, past, present and future. Fueled by The Power of Dreams, Honda is committed to achieving a global goal of carbon neutrality — net zero emissions — for all products and corporate activities by 2050.
The new "Keep Dreaming" brand campaign introduces Honda's first all-electric SUV, the 2024 Prologue, while highlighting some of the company's most important breakthroughs in lowering emissions over the past 50 years, as well as a glimpse at some of Honda's most extraordinary future innovations.
The sixty second spot features many iconic and electrified Honda products, as well as important future innovations, including:
- 1975 Honda Civic featuring the CVCC engine: the first engine to meet strict emissions standards of the U.S. Clean Air Act without use of a catalytic converter.
- 1999 Honda Insight: the first hybrid-electric car sold in America.
- 2008 Honda FCX Clarity: Honda's zero-emissions, hydrogen-powered vehicle, and next-generation of the world's first production fuel cell car.
- 2024 Honda Prologue: first all-electric SUV from Honda, spacious, adventure-ready and anticipated 300 mile1 EPA range rating with DC fast charging capability.
- HondaJet 2600 Concept: the world's first very light jet capable of nonstop transcontinental flight across the United States with a quiet and spacious cabin seating up to 11 occupants suited for long range, fuel efficient travel.
- Honda Motocompacto: the affordable and fun new ultra-compact Honda e-scooter, designed for urban mobility.
- All-electric Honda Autonomous Work Vehicle (AWV): represents a new category of capable work vehicle for companies that need autonomous operation or delivery solutions.
- Honda eVTOL: Honda's electric vertical take-off and landing aircraft aimed at making mobility in the skies more accessible for people.
- Honda's DREAMO lab: use of algae technology to capture CO2 emissions, then converting the algae to food and dietary supplements, biofuel or a bioplastic.
- Honda's space technology efforts: accelerating research and development of hydrogen technologies and renewable energy with a goal to create new value in the ultimate environment of outer space.
- Resource Circulation: Honda's commitment to sustainability by recycling or reusing every bit of the materials from Honda vehicles to create new products.
