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Honda’s perspective on Consumer Reports review of the Civic LX


MARKHAM 8/3/2011


Jerry Chenkin
Executive Vice President
Honda Canada Inc.

In recent days there has been much comment in the media and online about the Consumer Reports review of the 2012 Civic LX … well, sometimes you disagree with those for whom you have the greatest respect. This is what has occurred with the Consumer Reports review of the 2012 Honda Civic LX. We admire the magazine and its editors, but we disagree with their suggestion that Civic shouldn’t rank among their recommended small cars.

Any auto review is a mix of fact and personal opinion. On the facts – things like fuel efficiency, reliability and safety – Consumer Reports actually gave the Civic LX high marks:

• Fuel Efficiency: Consumer Reports found that Civic’s smooth and efficient powertrain returned “ impressive 30 mpg overall on regular fuel and 47 mpg on the highway.”  Only one other compact car the magazine tested did better.
• Safety: Consumer Reports pointed out that Civic has earned a class-leading ‘Top Safety Pick’ rating from the Insurance Institute for Highway Safety. They also noted that Civic excels with a long list of important safety features that are standard on all trim levels.
• Reliability: Civic has a stellar reliability history with Consumer Reports, and we have complete confidence that the new Civic will be a reliability leader as well. Canadians have bought 1.6 million Civics since 1973, and about a million of those cars are still on the road today. So we know a little something about reliability.

These values are absolutely core to the Civic and on every point, the 2012 Civic not only honours those values but improves on them. Our associates in Alliston, ON, where the Civic has been built for more than 20 years take great pride in ensuring that these values are reflected in every vehicle that comes off the line.

It’s on the opinions that we disagree with Consumer Reports. Things like ride, handling, option packages and styling are all personal likes or dislikes. We’re gratified that most reviews of the 2012 Civic have pointed just how fun this car is to drive.

Motor Trend, the auto enthusiast magazine, knows a thing or two about ride and handling, and they recently ranked Civic second among eight compact cars in a comparison drive. Many would be thrilled with the Motor Trend result. It’s certainly more in line with how we feel about the Civic. But we disagree with Motor Trend as well – we think there is no better handling compact car than Civic. 

Is the small sedan segment more competitive than ever? Without question. But in virtually every way, the completely redesigned 2012 Civic is a step forward that our customers will value and enjoy.

So, while we still have great respect for Consumer Reports, we respectfully suggest that they got this one wrong. Of course, we encourage everyone to form their own opinions. Visit a Honda dealer and take one for a ride. Do your own comparisons. We’re confident that the new 2012 Civic will deliver what you want and value most.