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Honda Canada Wins 4th Annual ‘Rallye Énergie Mobilité Alternative’ Event



BOUCHERVILLE, Quebec (October 6, 2010) – Honda Canada is pleased to announce that two of its Associates from its regional office in Quebec – Maxime Caron and Marc Quirion – won the 4th annual Rallye Énergie Mobilité Alternative event in a 2010 Honda Insight hybrid. This is the only event of its kind in North America, and is sanctioned by the Fédération internationale de l’automobile (FIA). It took place on October 1-3 in the Upper Laurentians..

“We are proud of the effort by our two Associates and the result they achieved,” said Jerry Chenkin, executive vice president of Honda Canada Inc.  “Of course, we believe that all participants were winners because ultimately the customer and the environment win due to these various technologies to improve fuel economy and reduce emissions.  As a leader in fuel economy and low-emission technology, Honda is committed to offering Canadians a wide range of fuel-efficient cars that are designed to help ensure blue skies for our children for generations to come.” 

Caron and Quirion will have the opportunity to participate in the 5th annual Monte Carlo Rally for Alternative Energy Vehicles in March 2011 through an exchange program with the prestigious Automobile Club of Monaco.

This is the second year in a row that Honda has participated in this event, for which approximately 20 teams were registered this year. Participants in the event, which involves a 465-kilometre course, face a dual challenge: they must not exceed speed limits during regularity tests, but must drive within a specific allotted time while consuming as little fuel as possible.

The full line of Honda Hybrids, including the brand-new CR-Z sport hybrid coupe and the Insight sedan – the two most affordable hybrids on the market – as well as the Civic Hybrid, participated in the challenge. The rally is an ideal opportunity to see different alternative energy vehicles in an event open to the general public, and proves Honda's commitment to offering leading-edge technology and applying it to activities that respect the environment. 

Over the past 37 years, Honda Canada has sold more than 3,300,000 Honda and Acura cars and light trucks. A record 91 per cent of all Honda and Acura vehicles sold in Canada in 2009 were built in North America, an increase of almost 3 per cent compared to 2008. What's more, 52 per cent of all Honda and Acura vehicles sold in Canada last year were built in the two Honda of Canada Mfg. plants in Alliston, Ontario.