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Honda Canada Reports July Sales

Honda CR-V sets all-time monthly record
Acura RDX sets July monthly record

MARKHAM, ON (August 3, 2016) – Honda Canada today reported a decrease of 4% in July, on sales of 16,869 units by the Honda and Acura divisions combined.  The Honda Automobile Division reported July sales of 15,214 units, down 3% versus last year. The Acura Division reported July sales of 1,655 units, down 13% versus last year.

"July Civic sales could not match the exceptional results of last year.  Sales of HR-V fell significantly below last summer's July launch, when we had months of pent up demand for the new model.  Both of these results were expected and we anticipate a return to year-over-year increases in the coming months," said Dave Gardner, Senior Vice President of Operations, Honda Canada Inc. “The much-anticipated all-new Ridgeline pick-up truck is now back in the Honda line-up and with only three selling days in July, sales of the model are already showing strength.”

“The 2017 Acura MDX went on sale late in the month, raising its game with bold new exterior styling, larger wheel and tire options and an expanded complement of premium features and technologies.  As a result, we expect MDX supply to stabilize in August and Acura sales to return to more typical summer levels, due to increased demand for the popular luxury SUV," added Gardner.

July Highlights:
•    Honda CR-V had its all-time best month with 5,012 sales versus the previous best month in December 2014 with 4,603 sales
•    Acura RDX had its best July ever with 709 sales versus the previous best July in 2015 with 587 sales

About Honda
Honda Canada Inc. was founded in 1969. It has produced more than seven million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario.  Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models.  Honda Canada has invested more than $3.9 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light-duty trucks in Canada.