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Honda Brand Outpaces Industry in February

MARKHAM, ON (March 1, 2017) – Combined February sales of 11,622 units by the Honda and Acura divisions of Honda Canada Inc. represented a 21% increase over last year’s sales. The Honda Automobile Division reported February sales of 10,409 units, up 22% over last year, outpacing the competition for the month. The Acura Division reported February sales of 1,213 units, up 17% over last year.

“Coming off of a modest start to 2017, the Honda brand gained traction in February with remarkable monthly sales,” said Dave Gardner, Senior Vice President of Operations, Honda Canada Inc. “Record-breaking HR-V and CR-V sales drove the February sales spike, accompanied by strong consumer support for the Civic hatchback, the newest member of the versatile Civic family.”

“An award-winning product line-up paired with a competitive suite of market offers, pushed Acura sales to strong double-digit gains in February, as the brand celebrated its 30th anniversary in Canada,” added Gardner.

February Highlights:
• With an increase of 101% over last year, the Honda HR-V topped a monthly record with 982 units sold versus the previous best February in 2016 with 489 units sold
• Honda CR-V set a February record on sales of 3,240 units sold over February 2012 with 2,836 units sold
• For the eighth consecutive month, Acura RDX set a monthly sales record with 454 units sold versus the previous best February in 2015 with 406 units sold

About Honda
Honda Canada Inc. (HCI) was founded in 1969 and is the parent company for both Honda and Acura vehicle brands in Canada.  The company has produced more than 7.7 million cars and light trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario.  Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models.  Honda Canada has invested more than $4.7 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light trucks in Canada.