Civic’s Got Game! 2022 Honda Civic Prototype Debuts on Twitch
Canada’s
best-selling car getting full redesign with sporty and sophisticated new styling, upgraded body
and chassis, and advanced technology
Civic
also receiving first-ever digital dash plus new active and passive safety
systems
11th-generation
Civic lineup to include all-new Sedan, Hatchback, Si and Type R
Markham,
ON. Nov. 17, 2020 – Honda today gave the
world its first glimpse of the all-new 2022 Civic on Twitch, the world’s
leading live streaming entertainment service. The new Civic, shown in prototype
form in a striking new colour, Solar Flare Pearl, showcases a fresh, sporty and
upscale new look for Honda’s iconic and immensely popular Civic.
The
11th-generation Civic draws inspiration from timeless elements of
Honda design, including a low and wide stance, low beltline, clean and
sophisticated detailing, and an open and airy cabin.
The
prototype model unveiled today presages the arrival of an all-new Civic lineup,
beginning late spring 2021, with the launch of the Civic Sedan followed by the
sporty and personal Civic Hatchback, performance-focused Civic Si, and the
ultimate high-performance Civic: Type R.
Leveraging
its strong presence in esports and gaming, Honda’s debut on Twitch is a nod to
Civic’s industry-leading and global appeal with young buyers. The 10th-generation
Civic has been an unparalleled success – Canada’s most popular car 22 years
running1.
The
11th-generation Civic will build on that appeal with an even
sportier, fun-to-drive new chassis, more powerful and fuel-efficient
powertrains, multiple new Civic-first features and technologies, and further
advances in active and passive safety features and performance.
“There are a number of
reasons Civic is Canada’s best-selling car for 22 straight years. Its quality
and reliability are unmatched, it is among the safest vehicles in its class, it
caters to a variety of needs and lifestyles, and is built in Canada,” says Jean
Marc Leclerc, President and CEO Honda Canada. “The all-new Civic will continue
to be the standard for compact cars with enhanced styling, safety features and
above all, driver enjoyment.”
Civic Exterior Design – Timeless Civic Values for the
Modern Era
In
redesigning Civic, stylists and engineers revisited timeless design concepts of
past Civics, focusing on Honda’s essential and human-centered “Man-Maximum,
Machine-Minimum” (M/M) philosophy, where the purpose of technology and design
is to serve the needs of the driver and passengers. The styling manifests these
timeless design concepts in a fresh and exhilarating new way.
The
design team started with the fundamentals, imbuing the new Civic with a dynamic
shape and sporty stance. Carrying forward the low CG package of the 10th–generation
model, including its low overall height and low hip point, designers applied
the classic Civic design ethos of “thin and light” body design with a low hood
and front fenders, and a low horizontal beltline that grounds the body,
accentuating the wheels and tires, and enabling an expansive and airy
greenhouse with exceptional outward visibility.
In
executing its concept, the team also made substantial changes to the Civic’s
upper body design to maximize visibility for the driver and passengers,
including moving the front roof pillars rearward relative to the driver, to
place them more in the visual periphery, and relocating the side mirrors to the
doors for a clearer view through the front side windows.
The
new face of Civic features a clean and sophisticated look, emphasizing a low
and wide stature with strong horizontal elements, including offsetting the
upright grille below the headlights. In profile, the Civic’s greenhouse is
moved rearward on the body, elongating the hood for a more premium side view.
The sharp horizontal shoulder, or C-line, carves a gentle arc from the front
fender to the taillights, lending continuity to the overall design, while the
upswept R-line carries through the rear fenders to the rear reflectors, adding
a feeling of motion even when standing still. In the rear, the wider track of
Civic is complemented by new taillights that emphasize width and on-road
stability, and a playfully upswept yet aerodynamically-efficient trailing edge
to the trunk lid.
Interior – Classic Civic Design Boldly Reimagined
In
similar fashion, the all-new Civic will get a dramatic interior makeover as it
reimagines the clean and uncluttered lines of earlier generations of Civic, and
advances essential Civic M/M values of outstanding ergonomics and exceptional
visibility, all while incorporating modern design elements and technology.
The
instrument panel is free of visual clutter, minimizing cut lines and breaks to
give drivers a clean and clear view of the road ahead, with the door top and
dash line blending harmoniously. Stretching the width of the dash is a
honeycomb mesh accent, which serves not only as a design element, but also
conceals the visually busy air vents.
The
11th-generation also will introduce multiple new Civic-first
technologies, including an all-digital driver’s meter cluster and a new 9-inch
full-HD Display Audio touchscreen mounted atop the low-set instrument panel.
Civic Safety – Advancing Small-Car Safety Performance
True
to its mission of advancing small-car safety performance, the 11th-generation
Civic will introduce multiple new active and passive safety systems, including
an upgraded suite of Honda Sensing® safety and driver-assistive technologies,
and multiple new airbag designs. Furthermore, the new Civic comes with an
advanced new version of Honda’s Advanced Compatibility Engineering™ (ACE™) body
structure with both improved occupant and pedestrian collision protection. The
new, more rigid body structure also will contribute to further advances in
Civic’s driving refinement, ride quality and sporty handling.
Civic Popularity – Sales Success
Spanning Six Decades
The
10th-generation Civic has been a runaway success, establishing
itself as the most popular car in Canada, earning the trust of more than
300,000 Canadian customers since its 2015 launch, out-retailing every passenger
car in Canada1. It extends a legacy of
success that includes nearly 2.2 million Civics sold in Canada since its 1973
introduction.
The
11th-generation will continue Civic’s legacy of being built in North
America. All Civic Sedans sold in Canada will be built at Honda of Canada
Manufacturing facilities in Alliston, Ontario, and for the first time, Civic
Hatchback will be manufactured in the U.S., at the company’s Greensburg,
Indiana plant. Since 1986, Honda has produced more than 10.5 million Civics in
North America.
Civic Prototype Twitch Reveal
Honda
has a significant presence in gaming and esports, and is the first and only
automaker in North America to sponsor both an esports team, and a league, as
the exclusive automotive partner of Team Liquid and the Riot Games League of
Legends Championship Series. In addition, Honda’s gaming platform includes a
partnership with Twitch. Twitch is home to the three-year-running Honda
Head2Head gaming channel, which is the exclusive
auto-branded channel on the platform.
With Twitch’s average daily visitors reaching 17.5
million, Honda aims to grab the attention of the audience behind the explosive
growth of esports. Honda’s integration of the all-new Civic reveal in prototype
form on its Head2Head Twitch channel one-ups the brand’s commitment in the
gaming space.
The
11th-generation Civic as a prototype revealed live today on Honda’s
Head2Head Twitch channel was hosted by Rachel Seltzer and MonsterDface, with
eight top streamers who battled it out in Fortnite, the world’s most
popular battle royale game, ranking second on Twitch’s most streamed games. The
reveal included a live performance by Honda Stage artist, Cordae.
More Information
More information, plus photos and video are available through
Honda Canada’s social media channels (Facebook.com/HondaCanada, Instagram:
@HondaCanada) and our future vehicles website - https://www.honda.ca/future-vehicles.
About Honda Canada
Honda Canada Inc. was
founded in 1969 and is the parent company for both Honda and Acura vehicle
brands in Canada. Since 1986, the company has produced Honda engines and more
than nine million cars and light trucks at its Alliston, Ontario manufacturing
facilities, where the Honda CR-V and Honda Civic are currently built. Honda
Canada has invested more than $4.7 billion in Canada, and each year it sources nearly
$2.1 billion in goods and services from Canadian suppliers. Honda Canada has
sold more than five million Honda and Acura passenger cars and light trucks in
Canada. For more information on Honda Canada, please visit www.hondacanada.ca.
[1] Based on data from Global Automakers of Canada
