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Acura Precision Concept to Debut at 2016 North American International Auto Show

Acura Precision Concept points to performance focus of future Acura design


MARKHAM, ON. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.

We’re elated to introduce our customers to the future vision of Acura design,” said Ryan Kelly, senior manager of sales and marketing, Acura Canada. “The Acura Precision Concept, led by Dave Marek, global creative director for the Acura brand, will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance.”

Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring.


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About Acura Canada

Acura offers a full line of precision crafted performance-luxury vehicles through a network of 50 Canadian. dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX. The next-generation Acura NSX mid-engine supercar will join the Acura lineup in the spring.