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New Cloud-Based HondaLinkTM Connected Car System Helps Drivers Put Away Their Phones While Maintaining Intuitive Access to Their Favourite Media

MARKHAM, July 18, 2012 – Honda today unveiled HondaLink™, a new in-vehicle connectivity system that will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Featuring the first automotive OEM application of Aha® by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of cloud-based news, information and entertainment feeds from around the world, using an intuitive, audio-system based interface.

To view a video, click here.

“HondaLink will enable customers to put away their phone and still stay connected to the people, music and media they love,” said Dave Jamieson, assistant vice president of Honda Canada. “By creating an intuitive and customizable user interface, HondaLink allows drivers to access digital content as easily as choosing a radio station.”

Honda’s intuitive new HondaLink smartphone application allows owners to preset content on their phone. Once in the car, consumers can enjoy personalized content accessible via voice recognition, steering-wheel mounted controls and in-dash audio system controls. With a tethered smartphone serving as a conduit to a wealth of cloud-based media, HondaLink creates a unique, connected driving experience.

“Honda’s strategy is about leveraging the cloud to bring a wealth of new information and services to Honda owners,” said Jamieson. “This is the next evolution of the connected car and the connected customer.”

Through the Aha service, for example, HondaLink users can listen to Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. The service is free and instantly accessible from the cloud.

Aha delivers a user-friendly experience requiring infrequent smartphone software updates, with in-vehicle content and channel access updating simply and automatically throughout the vehicle life. And content available from HondaLink will grow as the system continues to expand its services for Honda owners. HondaLink will also incorporate voice-to-text SMS text services with pre-programmed responses, which Honda introduced on the 2012 CR-V.

About Honda Canada

Honda Canada Inc. was founded in 1969. It has produced more than 5.8 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario, where the Honda Civic and CR-V, Acura MDX and ZDX models are manufactured.  Honda Canada has invested more than $2.6 billion in Canada and each year it sources nearly $1.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 3.6 million Honda and Acura passenger cars and light-duty trucks in Canada.