Honda Motor Co., Ltd., Tokyo, has announced that global sales of Honda hybrid passenger cars passed the 300,000-unit mark on a cumulative basis at the end of January 2009, since the introduction of the first-generation Honda Insight gasoline-electric hybrid car 10 years ago. Nearly four of every five of Honda’s hybrid sales (78 per cent) were in the North American market..
Honda is now selling its hybrid vehicles in approximately 40 countries around the world, including Canada.
Insight, which goes on sale April 22 in Canada and the U.S., is a five-door hatchback model that utilizes the latest generation of Honda’s Integrated Motor Assist™ (IMA®) hybrid technology and new, more cost-efficient production methods.
The new 2010 Honda Insight defines a new stage in the evolution of hybrid technology, designed to provide hybrid customers with a new level of affordability, fun-to-drive performance, and an estimated city/highway fuel economy rating of 4.8/4.5 L/100km.
Sales targets have been set by Honda of approximately 60,000 units in Japan, 30,000 units in Europe, and about 100,000 units in North America. The annual global sales target for Insight is approximately 200,000 units.
Honda will further enhance its hybrid model lineup with the introduction next year of an all-new sporty hybrid car, based on the CR-Z concept model, in an effort to achieve full-scale market penetration of hybrid vehicles.
Honda Canada manufactures the Honda Civic sedan and coupe, and the Acura CSX sedan and MDX luxury utility vehicle at its two plants in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its new engine plant adjacent to its Canadian manufacturing facilities. With 135 manufacturing facilities in 28 countries worldwide, Honda attracts more than 24 million customers annually.