TORONTO, ON (December 2, 2014) – The all-new Honda Fit was voted Best New Small Car under $21,000 today, when the Automobile Journalists Association of Canada (AJAC) recognized the versatile and functional model for its fuel efficiency, safety, fun-to-drive performance and overall value.
“We thank AJAC for hosting this year’s TestFest and we’re extremely proud to see the Fit recognized by so many of Canada’s top journalists,” said Dave Gardner, Vice President of Sales and Marketing, Honda Canada Inc. “The Fit is one of Honda’s core models and best-selling vehicles and this award proves that Honda continues to set the benchmark in this important market category.”
The 2015 AJAC Canadian Car of the Year Awards “TestFest” was held October 20-24 in Niagara Falls, Ontario with over 70 automotive journalists from across the country conducting back-to-back test evaluations of 150 vehicles in 15 separate categories. According to AJAC officials, the event is designed to provide Canadian consumers with sound, comparative information on vehicles that are new to the market.
2015 Honda Fit
The Honda Fit has always been known for its practicality, fuel efficiency, feature richness and driving enjoyment. With best-in-class cargo volume (rear seats folded), increased power, improved fuel economy and more refined, yet sporty dynamics, the completely redesigned 2015 Fit is poised to lead the subcompact segment. Outstanding versatility is fundamental to the design of the 2015 Fit and comes courtesy of its centre-mounted fuel tank and ingenious Magic Seat®. The Fit epitomizes smart functionality with spacious and comfortable seating for five and the ability to carry voluminous cargo with four mode options – Utility, Long, Tall and Refresh.
AJAC is an association of professional writers, publishers and photographers whose focus is the automobile and the automotive industry. AJAC, a not-for-profit professional organization incorporated in 1981, was established to encourage unity among journalists who specialize in reporting on the automobile. AJAC manages the annual Canadian Car of the Year awards program.
About Honda Canada
Honda Canada Inc. was founded in 1969. It has produced more than 6.5 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $3.9 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 4 million Honda and Acura passenger cars and light-duty trucks in Canada.