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Honda Canada Continues Strong Sales Momentum with Six Straight Months of Year-over-year Growth

MARKHAM, ON (September 4, 2013) – Combined August sales of 16,208 units by the Honda and Acura divisions of Honda Canada Inc. represented a 19% increase over last year’s sales. The Honda Automobile Division reported August sales of 14,552 units, up 20% over last year. The Acura Division reported August sales of 1,656 units, up 5% over last year.

"August sales continued with what's been a very strong summer for Honda Canada," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Customers responded favourably to our 2013 model summer campaigns and our new 2014 models, such as the Honda Odyssey and the brand new Acura MDX.  And topping August off, Civic sales of 7,213 units, a 25% increase versus last August, has solidified Civic's position as the number one selling passenger car in Canada," added Gardner.

August Highlights:

•    Honda Civic was up 25% over the same period last year with 7,213 units sold and solidified its position as the number one selling passenger car position on an YTD basis
•    Honda Accord had very strong sales of 1,419 units sold versus 829 units in the same period last year (up 71%)
•    Honda Fit had great sales of 902 units sold versus 407 units in the same period last year (up 122%)
•    Honda Pilot was up 21% over the same period last year with 879 units sold
•    Honda CR-V sales remain strong with 2,895 units sold despite of the short supply of the 2013 model
•    Acura business was led by 527 delivered units of the all-new 2014 MDX
•    Acura RDX had its best August with 534 sales versus the previous best August in 2007 of 471 sales

      Month-to-Date Year-to-Date
  MODEL   Aug/2013 Aug/2012 % Change
+/-
Aug/2013 Aug/2012 % Change
+/-
  FIT   902 407 122% 5176 3198 62%
  CIVIC   7213 5785 25% 41836 42412 -1%
  INSIGHT   1 13 -92% 60 88 -32%
  CR-Z   6 11 -45% 52 202 -74%
  ACCORD   1419 829 71% 12087 5060 139%
  CROSSTOUR   136 105 30% 833 650 28%
  CR-V   2895 3092 -6% 22741 23495 -3%
  ELEMENT   0 0 0% 0 9 0%
  ODYSSEY   928 909 2% 7011 6285 12%
  PILOT   879 726 21% 4213 3501 20%
  RIDGELINE   173 204 -15% 1203 1329 -9%
HONDA TTL 14552 12081 120% 95212 86229 10%

               
      Month-to-Date Year-to-Date
          % Change
+/-
    % Change
+/-
  MODEL   Aug/2013 Aug/2012 Aug/2013 Aug/2012
  CSX   0 0 0 0 26 0
  ILX   293 318 -8% 2509 764 92%
  TSX   42 92 -54% 499 888 -44%
  TL   240 262 -8% 1467 2292 -36%
  RLX   17 1 1600% 99 19 421%
  RDX   534 462 16% 4053 3018 34%
  MDX   527 442 19% 4053 3363 21%
  ZDX   3 5 -40% 34 82 -99%
ACURA TTL 1656 1582 5% 12714 10452 22%
TOTAL 16208 13663 19% 107926 96681 12%