TORONTO, ON (February 14, 2013) – Honda Canada today kicked off the 40th annual Canadian International Auto Show (CIAS) with the impressive win of one of the country’s most coveted automotive industry awards - the Automobile Journalists Association of Canada (AJAC) ‘Canadian Car of the Year’ for the all-new 2013 Honda Accord.
“Thank you to all the voting members of AJAC. It is an honour to have our all-new Accord recognized by so many of Canada’s most-respected journalists,” said Takashi Sekiguchi, President and CEO, Honda Canada Inc. “The 2013 Accord was designed to once again raise the bar in the family car category and deliver a fun, roomy and efficient choice for families. We think Accord does exactly that and are pleased that AJAC does as well.”
With all factors considered during four days of intense testing in October, many of Canada’s top automotive journalists voted on the country’s best new vehicles before arriving at today’s decision. In the end, the all-new 2013 Honda Accord is the clear winner with its striking new design and new and improved technology.
As the most fuel efficient, most spacious and most fun-to-drive Accord ever built, the 2013 model features the all-new Earth Dreams™ powertrain technology. The 2013 Accord is also available with the first North American application of Honda’s next-generation, 2.4-litre, direct- injected 4-cylinder engine pushing a shorter, sportier, yet more spacious and comfortable vehicle.
For more information on the Canadian Car of the Year, please visit HondaNews.ca.
About Honda Canada
Honda Canada Inc. was founded in 1969. It has produced more than 6 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario, where the Honda Civic and CR-V, Acura MDX and ZDX models are manufactured. Honda Canada has invested more than $2.6 billion in Canada and each year it sources nearly $1.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 3.7 million Honda and Acura passenger cars and light-duty trucks in Canada.
AJAC is an association of professional writers, publishers and photographers whose focus is the automobile and the automotive industry. AJAC, a not-for-profit professional organization incorporated in 1981, was established to encourage unity among journalists who specialize in reporting on the automobile. AJAC manages the annual Canadian Car of the Year awards program.