MARKHAM, Ont., November 24, 2015 – The all-new 10th generation Honda Civic was award the Best New Small Car by the Automotive Journalist Association of Canada(AJAC) this morning, recognizing the from the ground up redesign that boasts a sporty new exterior and interior, two new, uncompromising engines , and a host of technological upgrades.
“We’re grateful to AJAC for their recognition and the hard work that went into this year’s TestFest” said, Dave Gardner, senior vice president, Honda Canada Inc. “The 10th generation Civic is the most ambitious and comprehensive iteration of the nameplate ever. It builds on its iconic status and rich history that has made it synonymous with quality and reliability and dependability that is fun to drive and all of these attributes made the Civic Canada’s number one selling car for 17 years in a row.”
The 2016 AJAC Canadian Car of the Year Awards “TestFest” was held October 26-30 in Bowmanville, Ontario with over 70 automotive journalists from across the country conducting 1,911 test drives generating more than 110,000 objective and subjective data points throughout the week. According to AJAC officials, the event is designed to provide Canadian consumers with sound, comparative information on vehicles that are new to the market.
AJAC is an association of professional writers, publishers and photographers whose focus is the automobile and the automotive industry. AJAC, a not-for-profit professional organization incorporated in 1981, was established to encourage unity among journalists who specialize in reporting on the automobile. AJAC manages the annual Canadian Car of the Year awards program.
Honda Canada Inc. was founded in 1969. It has produced more than seven million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $3.9 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light-duty trucks in Canada.