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PRESS RELEASES




Refreshed 2018 Honda Fit Launches This Summer with More Aggressive Styling, New Sport Trim and Available Honda Sensing®

• More youthful and emotional styling enhances Fit’s sporty character
• Honda Sensing® adds safety and driver assistive technologies to Honda’s benchmark subcompact
• New style and features add to Fit’s best-in-class space, refinement, practicality, fuel efficiency and affordability

MARKHAM, Ont., Jun. 12, 2017 – Honda today revealed the 2018 Fit with fresh new styling, the addition of a Sport trim and the availability of Honda Sensing® on its popular hatchback. Updated styling at the front and rear, and a splash of additional color add vibrancy and infuse the versatile Fit with an enhanced youthful, sporty and emotional character. The availability of Honda Sensing® brings the suite of advanced safety and driver assistive technologies to the subcompact Fit.
     “With sporty new styling and additional feature content, the 2018 Honda Fit ups the ante with new styling and sophistication not typically found in the subcompact segment,” said Jean Marc Leclerc, Senior Vice-President Sales and Marketing, Honda Canada Inc. “Fit has always represented a great value for subcompact customers and the addition of available Honda Sensing® to its fun-to-drive performance and unmatched versatility will keep the Honda Fit as the industry’s benchmark subcompact."
    The 2018 Honda Fit features new, sportier styling, starting with a horizontally layered, two-piece chrome and piano black grille with a larger, more prominent “H” mark. The more integrated and sophisticated headlights blend into the side edges of the upper fascia’s wing creating a unified yet more aggressive design. The front bumper sports top chrome accents and features a full-width splitter, along with more angular fog lights pods.
    At the rear, the Fit’s low and wide sporty styling continues with a redesigned bumper featuring a full-width character line in piano black and a splitter-shaped lower section. A newly styled taillight combo completes the Fit’s sharper looking rear.
    Positioned between the LX and EX trims, the new Fit Sport trim features an even more aggressive and sporty look with aero form features at the front, sides and rear, and a low and sharp front splitter highlighted in bright orange. An exclusive black finish on the 16-inch alloy wheels further adds to the sporty look. At the rear, a three-strake diffuser with bright orange upper trim line, chrome exhaust finisher and Sport badge complete the Fit Sport’s aggressive exterior styling.
    A new vibrant color –Orange Fury – join an expanded color pallet that includes White Orchid Pearl, Modern Steel Metallic, Crystal Black Pearl, Milano Red and Aegean Blue Metallic.
    Standard on all CVT trims is the Honda Sensing® suite of safety features that includes Adaptive Cruise Control (ACC), Collision Mitigation Brake Braking System™ (CMBS™), Lane Keeping Assist System (LKAS) incorporating Lane Departure Warning (LDW) and Road Departure Mitigation (RDM) incorporating Road Departure Warning (RDW). The Fit comes with the most robust suite of available advanced safety and driver-assistive technologies in its class in Canada.
    This is the third-generation Fit’s first update since the launch of the 2015 model in 2014. More in-depth information about the upgrades to the 2018 Fit, including expanded feature content will be provided in the near future.

About Honda
Honda Canada Inc. (HCI) was founded in 1969 and is the parent company for both Honda and Acura vehicle brands in Canada.  The company has produced more than 7.8 million cars and light trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario.  Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models.  Honda Canada has invested more than $4.7 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light trucks in Canada.